Program

Sessions

Calendar

Welcome session – Orientation and Introduction

02-10-23

Problem Solving

09-10-23

Problem Definition

13-10-23

Identifying Unique Selling Points and Key Benefits

16-10-23

Solution – Understanding Value Proposition

20-10-23

Special Advantage

23-10-23

Idea Refinement

27-10-23

Market Research Techniques

30-10-23

Market Sizing and Opportunity Assessment

03-11-23

Competitive Landscape Analysis

06-11-23

Customer Segmentation and Needs Assessment

10-11-23

Positioning and Messaging

13-11-23

Incorporation, shareholders agreements and funding

20-11-23

IP Protection

24-11-23

Nurturing Team Culture for Startup Growth

27-11-23

Team Culture Group Exercise

30-11-23

Sales and Marketing Planning

04-12-23

Sales and Marketing Worshop

07-12-23

Mastering the Art of Startup Pitching

11-12-23

Event: Startup Showcase and Graduation Ceremony

14-12-23